Home › Forums › Other › SEO factor affecting web visibility in search results ? › Re: SEO factor affecting web visibility in search results ?
Code structure does matter! If you are creating link menus, like say sidebars full of links using the “h1” tag, search engines will penalize you for this, as they think you are trying to game the system, Google has stated they do take action against this. Anyone can build a website, but are they adhering to search engine guidelines? I think this is the real question.
@jkinney “keywords/phrases in small text below your footer?” This is considered spamming of keywords as Google’s Matt Cutts states it, and they are seeking to de-rank sites for doing this too much. Your keywords should be directly in your content, not obscured from it! If your webpage is about pacman, then talk about pacman in your pages headings, paragraphs, etc, not below the footer of the page.
And just my opinion, but Searchengineland is worthless. Sites like that are full of self proclaimed “know it all’s” who do nothing other than rant on and on about keywords, over and over again. They are SEO specialists, but most of them don’t know webdesign? How does that work when every webpage in existence uses well, HTML and CSS as their underlying technology. If SEO specialists are so smart, then how come they’re all getting sued since Google’s more recent Panda and Penguin updates took effect? JCPENNY has filed a multi-million dollar lawsuit against their previous SEO! They’re all crying “Penalties!” I wasn’t penalized for anything, then again I’m a web designer and I understand how webpages, search engines, and the internet work, so I have no reason to cheat the system, which is exactly what they do because they know no other way!