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Rob MacKay

I would charge well more than that LOL.

There is no way what she wants in anyway lines up with the price, unless you value yourself as worthless :)

Lets break this down yea?

You have to design the site – design revisions, UI research, fine tuning etc etc – including the 300 changes the client will probably want to make.

PSD to HTML/CSS – this always takes longer than you expect.

HTML to WordPress – depending on what you have to build in to the theme and how complex it is, this is another large-ish task.

Wordpress Eccom intergration. Now depending if she will let herself be bent into a certain shape by an already existing ecomm solution – or she wants to fork out more cash per month on Foxy (which I would say is the best solution because of flexibility of design). After that you need to test the balls off it.

Mailing list – probably the easiest part of the whole thing as there are probably a good few awesome WP plugins for managing mailing lists.

Then you have to account for time that WILL stack up because something will happen or something will change etc etc

You need to make sure both of you know exactly what each other expects. Write it down, because she will be disappointed it dosen’t massage her feet in the morning – and you will be stressed trying to add all the “Just” features (“Just add a button that solves world hunger”).

To give you an idea, if she gave me $500 that would be 8.3hrs of my time – and I am too cheap, and I would not dream of factoring in Ecomm into that – that would be a very simple simple site, with no design revisions for her to come back to me on. I am currently in the middle of an ecomm site that is causing me more trauma than profit because I was ignorant of the amount of investment required.

Stay on ya guns and Have fun!