Re: responsive vs. adaptive

[dfogge]

“but on pageload, getting the right ads and NOT getting certain ads, is better. how? (besides maybe bandwidth)”

the number of times a banner is requested from the server is called “impressions”. this number is used to figure out how many users actually saw the banner. loading a banner on page resize vs page load will make that metric pretty worthless.

maybe there’s a way to track impressions that can take the responsive loading into account but im not aware of it.