July 4, 2013 at 10:19 am #141537

Participant

I don’t have a formula although there are many websites / blogs offering advice – (top 3 on google)

However something I’ve been trying recently is working from the `

` style up… I used to work `

` down but by starting with the paragraph typeface / spacing / size allows you to get a better feel of what’s right for your design / content.