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@springlab – there was actually a very interesting article recently, I can’t remember where (a shame), that discussed how the perception of your professionalism can greatly influence your ability to get new clients.

We are all aware of this already – we dress up for job interviews, we look to impress a crush, etc. We are constantly aware of our impression on other people and change into the person that we think we are supposed to be.

Macbook Pro, in this case, isn’t just a machine – it’s also a marketing tool in any discovery meeting. Whether people want to admit it or not, there is a sense of professionalism when it comes to owning Apple hardware. Whether it deserves that classification is a debate unto itself, but doesn’t change the fact that Average Joe looking for a new website is going to be impressed (and probably reassured) when you pull one out.