Reply To: Define art direction that can be scaled ( responsive image, just one image )

[Beverleyh]

The art-direction thing can make or break a design, so its great that you’re taking it into consideration :)

I think its all too easy to go down the max-width:100%; route, which works brilliantly in lots of cases, but for those times when you want to fine-tune your focal points and image proportions, I’ve found Method #3 from this write-up to be very useful http://www.dynamicdrive.com/forums/entry.php?293-3-Ways-to-Resize-Scale-Web-Images-in-Responsive-Design
(its the top demo in this side-by-side example http://fofwebdesign.co.uk/template/_testing/scale-img/scale-img.htm)