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Chris Coyier

I’m not a freelancer so I’m not super qualified to speak to this. BUT. I feel like web design and development is highly specialized and valuable work. If you’re beyond the “just staring out” level, I think charging $100/hr is reasonable (or basing set prices based on estimated hours at that rate) and go up from there.

Here’s a “how much do you want to make” approach.

Here’s a more verbose explanation, which ends at $75/hr, but the goal there is only $40k a year which I’d say is low for this kind of work, especially freelance.