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If it’s a local business go there directly dont email or call. Talk to the owner person to person, introduce your self and have your elevator pitch ready. Be ready to hear a lot of No’s. And please don’t tell them you’ll do it for free. They will not take you seriously. Plus you don’t wanna work for feee. It’s going to make your life really hard when you try to break out of that market. Charge competitive prices and offer discount if you must but don’t work for free.