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September 22, 2014 at 12:23 am #183922
I like @shaneisme’s take on this, you need to take their budget into consideration and work on the full spectrum of the project.
You want to maximize value for your client with the budget at hand. If using a template is good enough and you can focus on just the tweaks that will make the site more effective for their needs, then they will be much happier.
If you designed it from scratch but didn’t have time to really focus on what was important to them, like getting new leads, then it won’t be as successful.