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I could have sworn gmail used to have the option, but all I can find now is a “Plain Text Only” mode. You can programatically send multipart html+plain text emails, and all email clients should display them fine (according to user preferences).
In practice, nowadays most people accept html (sans images), or at least rich text, in their emails. Just make sure that if your image contains any critical information, it is duplicated elsewhere. You can usually do this without looking too odd.
Another common approach for marketing emails is to have a link at the top of the message to an online version of the message, where you can be sure everything is displayed correctly. That’s probably not what you need here, but good to keep in mind for other projects.