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There are no rules. I don’t think there is one employer or client that will sit there and make a decision solely based on whether your blog is filled with personal, code snippets or business. Stop looking what everyone else is doing and do what feels right for you. Your own business direction.
Like I mentioned before, communicate your value preposition and everything else is added bonus.
Personally, I would keep everything under one roof. No sub-domains. Tag your content appropriately and get to work; solve problems. Start small. Really small and don’t over contemplate. You’ll want to scrap it a year anyways.
Your brand is you. Why complicate things?