Some baby bear thinking from Adam Silver.
[On horizontal scrolling, like Netflix] This pattern is accessible, responsive and consistent across screen sizes. And it’s pretty easy to implement.
That’s a lot of pros for a pattern that in reality has some critical downsides.
[On rows of content with “View All” links] This way, the content isn’t hidden; it’s easy to drill down into a category; data isn’t wasted; and an unconventional, labour intensive pattern is avoided.