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A good rule of thumb to remember is that, for regular web browsing, improvements in latency would be more beneficial than improvements in bandwidth, and that improvements in bandwidth are noticed more when dealing with larger files.
Famous Mike Belshe paper:
“More Bandwidth Doesn’t Matter (much)”:
Probably worth mentioning:
split request over different domains; it increseas the initial DNS lookup time per domain, but allows the browser to potentially request more files at once
avoid https if you can as it breaks proxy caching