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Ben Schwarz

Article

How Google PageSpeed Works: Improve Your Score and Search Engine Ranking

In this article, we uncover how PageSpeed calculates it’s critical speed score.

It’s no secret that speed has become a crucial factor in increasing revenue and lowering abandonment rates. Now that Google uses page speed as a ranking factor, many organizations have become laser-focused on performance.

Article

A Native Lazy Load for the Web

A new Chrome feature dubbed "Blink LazyLoad" is designed to dramatically improve performance by deferring the load of below-the-fold images and third-party <iframe></iframe>s.

The goals of this bold experiment are to improve the overall render speed of content that appears within a user’s viewport (also known as above-the-fold), as well as, reduce network data and memory usage. ✨… Read article

Article

The Critical Request

Serving a website seems pretty simple: Send some HTML, the browser figures out what resources to load next. Then we wait patiently for the page to be ready.

Little may you know, a lot is going on under the hood.

Have you ever wondered how browser figures out which assets should be requested and in what order?

Today we're going to take a look at how we can use resource priorities to improve the speed of delivery.