The API-Based CMS Approach

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Levi Gable on (Updated on )

For each type of content you need for your site, you develop in three steps:

  1. Create the custom content type and configure its fields
  2. Set up your app to retrieve that content from the API
  3. Load the content into your page template

Let’s take a look at each of these steps in a little more detail as I walk through how to set up a simple news article website (demo website) with a homepage and article pages.

1) Article Pages

Create the Article custom content type

When developing a custom content type, you need to determine all the content fields you need. For example, a blog post might be a combination of text, images, and blockquotes. For a product, you would need to define the image fields, number fields, and text fields specific to your product page design.

For our article pages, we need to have a UID (unique id for SEO-friendly urls), publish date, title, main image, author, and three different repeatable sections that can be mixed and matched: text, quotes, and images.

The process for actually building the custom type varies from one CMS to another, but we’ll end up with a custom type that has all the fields we need to fill in with content. Here’s what our article custom type looks like:

The CMS I am using for this example is, although any CMS that outputs JSON could be adapted for use here. For example, CSS-Tricks has a number of articles about the WordPress JSON API and it appears Perch Runway 3 will have “headless CMS” capabilities. Prismic also uses JSON to construct your custom types and configure your content fields. I have included the JSON code I used for my custom types for this project in the project package on GitHub. You can find them in the `customTypes` folder.

Once you’ve created and configured your article custom type, you will create a few articles, and next we’ll see how to query the API to retrieve them.

Set up the front-end app to query the API and load the articles

This is where an API-based CMS really shines. You can build your site however you want, using whatever technology you prefer. Many of the API-based CMSs out there provide specific development kits for the major technologies, which provide all the methods needed to query the API and parse the returned data. This makes it easy to bootstrap your project.

No matter what you code with, you will need to query the API to retrieve the content you want to display. I built this example site using’s NodeJS development kit. I chose NodeJS because it is a simple and easy JavaScript server-side platform.

Let’s setup our app to load the pages via their UIDs. Here’s an example of the code we can use to query the API for our content pages.

app.route('/:uid').get(function(req, res) {
  var uid = req.params.uid;
  api(req, res).then(function(api) {
    // Here we are querying for a custom type ‘article’ by its unique ID
    return api.getByUID('article', uid);
  }).then(function(pageContent) {
    res.render('article', {
      pageContent: pageContent

Load the content into the page templates

Once we’ve collected the content we need from the API, then all that is left is to load the content in our templates. Our query to the API will return a JSON object which contains all of our content.

The development kits will also come with helper functions to make it easy and simple to load the content into our templates.

This example website uses the Pug (previously Jade) templating system to create the html for the pages. Integrating the page content is quick and easy. All we need to do is replace our static content with the content queried from the API.

Below I include the code to integrate the content into the template, but don’t include sections like, the header or the layout files. If you want to view these, feel free to check out the full project on GitHub.

extends ./layout.pug

block body
  include ./partials/header.pug

    include ./partials/back.pug
      //- Here we insert the StructuredText field ‘title’ from the custom type ‘article’
      != pageContent.getStructuredText('article.title').asText() || 'Untitled'
    img.article-image(src=pageContent.getImage('article.image').url, class='star')

    - var sliceZone = pageContent.getSliceZone('article.body') || {}
    for slice in sliceZone.slices
      //- Render the right markup for a given slice type.
      case slice.sliceType
        // Text Section 
        when 'text'
            != slice.value.asHtml()

        // Quote Section
        when 'quote'
            span.block-quotation !{slice.value.asText()}

        // Image Section
        when 'image-with-caption'
          - var imageWithCaption = slice.value.toArray()[0]
          - var imageUrl = imageWithCaption.getImage('illustration') ? imageWithCaption.getImage('illustration').url : ''
          - var caption = imageWithCaption.get('caption')
            if caption
                span.image-label !{caption.asText()}
    include ./partials/back.pug

We are now successfully displaying the pages for our website! We will quickly go through this same process to set up our homepage.

2) Homepage & Layout

Create the layout custom content type

We will need a custom type for the layout of the site. This will include text for the logo, the link to this article, and the text for that link. The homepage itself will be composed of the content from all the articles, so we don’t need to create a custom type for it.

Query the API and load the homepage

To get all the content we need for the homepage, we will actually query the API twice. Once to get the layout content, then another time to display all of the articles in tiles on the homepage. Here is what this might look like using NodeJS:

// Route for homepage
app.route('/').get(function(req, res) {
  api(req, res).then(function(api) {
    // Query the site-layout content
    api.getSingle("site-layout").then(function(layout) {
      // Then query all the articles and sort by date
      api.query("document.type", "article"),
        { orderings: '[ desc]' }
      ).then(function(articles) {
        res.render('homepage', {
          layout: layout,
          articles: articles.results
      }).catch(function(err) {
        handleError(err, req, res);
    }).catch(function(err) {
      handleError(err, req, res);

Load the content into the homepage template

Then it’s a simple matter of loading the layout and the article content into the homepage template. To add the layout content, just need to update the header.pug file.

      != layout.getText('site-layout.logo')
  a.article-link(href=layout.getLink('').url() target="_blank")
    != layout.getText('')

On the homepage, we will feature the most recent article at the top. So we take the first article and load it into this template:

  div.featured-article(style="background-image: url(" + article.getImageView("article.image", "featured").url + ");")
        != article.getStructuredText('article.title').asText() || 'Untitled'

      //- display first valid slice text and limit it respecting the end of words.
      - var firstParagraph = article.getFirstParagraph()
      - var firstParagraphInPost = firstParagraph ? firstParagraph.text : ''
      - var textLimit = 100
      - var limitedText = firstParagraphInPost.substr(0, textLimit)
        if firstParagraphInPost.length > textLimit
          = limitedText.substr(0, limitedText.lastIndexOf(' ')) + '...'
          = firstParagraphInPost
      a.button.featured-button(href=ctx.linkResolver(article)) Read the article

Then all you need to do is integrate the rest of the articles.

  div.article-tile-image(style="background-image: url(" + article.getImageView('article.image', 'tile').url + ");")
  img.article-tile-mobile-image(src=article.getImageView('article.image', 'tile-mobile').url)
      != article.getStructuredText('article.title').asText() || 'Untitled'
      != article.getText('')  - 
        != ctx.dateConverter(article.getTimestamp(''))
    //- display first valid slice text and limit it respecting the end of words.
    - var firstParagraph = article.getFirstParagraph()
    - var firstParagraphInPost = firstParagraph ? firstParagraph.text : ''
    - var textLimit = 300
    - var limitedText = firstParagraphInPost.substr(0, textLimit)
      if firstParagraphInPost.length > textLimit
        = limitedText.substr(0, limitedText.lastIndexOf(' ')) + '...'
        = firstParagraphInPost
    a.button(href=ctx.linkResolver(article)) Read the article

Once the integration is complete, we have our website pulling and displaying content from the API!

3) Other uses

Another benefit of using API-based CMS is that you can query and load content in other formats, like phone apps. To demonstrate this, I also created an iOS app that queries this same API and displays the news articles on your smartphone.

I built the app using React Native and followed the same process as above. I chose React Native because it allows you to create rich mobile UI using only JavaScript. While I only built an iOS app, React Native also makes it easy to also run your app on Android as well.

With the custom types already in place, you can start by querying the API. I provide some sample code below, but feel free to explore the entire project here in my GitHub repository. Here is the query to get the content for an article.

// The query for the article
async function article (uid) {
  try {
    const api = await PrismicHelper.getApi()
    const layoutDoc = await api.getSingle('site-layout')
    const articleDoc = await api.getByUID("article", uid)
    return {layoutDoc, articleDoc}
  } catch(error) {
    return {};

Once you have queried the content, you can display it in your views using the same methods that we used above for our NodeJS website. Again, here is a sample of what it looks like.

  <View style={styles.container}>
    <Text style={styles.logo}>

    <TouchableHighlight onPress={ () => this._navigate() } underlayColor='rgba(0,0,0,0)'>
      <Text style={styles.back}>&larr; back to list</Text>

    <Text style={styles.title}>

    <Image source={{uri: article.getImage('article.image').url}} style={[styles.mainImage, styles.section]} resizeMode="cover"/>

    { !content ?
      <Text>Content is missing, try again later</Text>
      <View style={styles.contentWrapper}>

        <TouchableHighlight onPress={ () => this._navigate() } underlayColor='rgba(0,0,0,0)'>
          <Text style={styles.back}>&larr; back to list</Text>

The benefit of creating a phone app separate from the website is that you can better connect with your audience and make it easier for them to have access to your content via their phones. You can even take it to the next level and send out push notifications every time you release a new article and truly keep your audience up-to-date. I found it very easy to integrate notifications using Urban Airship.

I hope that this article gives a good idea of what to expect with the API-based CMS approach. I love the freedom and the level of control that the API-based CMS provides. Starting with setting up your content types for exactly what you need. Then being able to use the technology and templating system that works best for you and your project. And finally connecting to the API to easily integrate your content into your templates.