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Direct link to the article GIFs Without the .gif: The Most Performant Image and Video Options Right Now

GIFs Without the .gif: The Most Performant Image and Video Options Right Now

So you want an auto-playing looping video without sound? In popular vernacular this is the very meaning of the word GIF. The word has stuck around but the image format itself is ancient and obsolete. Twitter, for example, has a “GIF” button that actually inserts a <video> element with an MP4 file into your tweet […]

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