Speaking of “naming things how you would name them”, Paul Lloyd:
Regardless of higher-level conventions, there’s no getting away from the fact that, at some point, we’re still going to have to name things.
Then goes on to list a slew of considerations for a name, including things like considering industry standards, business-specific names, keeping things obvious, consistent, and extendable, and my favorite, names that you make up because they make sense to you.
… at Clearleft we coined the term gravigation for a navigation bar that was pinned to the bottom of the viewport.