Made to Measure
Published by Chris Coyier
So if static templates are too limiting, but per-piece art direction is too costly, how else can we make scalable, sustainable digital publications that are beautiful and accessible? To find a middle path, we can take a cue from the art of the tailor.
I totally agree that the future of good design on digital publishing is somewhere in that middle ground. Art direction "lite", perhaps. And maybe with a bit of automation.