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Website Keyword Stacking

  • # January 8, 2013 at 8:56 am

    Is it disrespectful for a designer/developer to add their company name within the keyword list of a website they have designed/developed?

    Before I get blasted let me state that when I create a design I give the client the design with and without a small logo and link in the footer.

    But is stuffing an additional mention in the Keywords (especially when there is plenty of space) uncouth?

    # January 8, 2013 at 9:09 am

    What are you trying to achieve? The main search engines don’t use meta keywords to affect page ranking.

    I would ask your clients to use your design with the link in the footer if they appreciated your work. That way, they are in control and you get a mention that might be of some use.

    # January 8, 2013 at 9:30 am

    I wouldn’t do it just because there’s really no reason to.

    # January 8, 2013 at 10:01 am

    You will be better off putting a link to your site in the footer of the website. Since it’s a link, it will mean more for your site and also, that’s usually the place everyone looks to find out who designed the site.

    # January 8, 2013 at 10:14 am

    I love how fast I get good, quality responses in this forum… I would love to see it expanded to other web design/development tasks.

    This just goes to show how little I know about SEO and why I have an expert that does it for me when the clients asks for it.

    I assumed Keywords were still a fundamental part of SEO =D

    I’ll stick with my current route of utilizing the link in the footer if the client allows and ignore the Meta Keyword connection. That’s one thing I love about WordPress, it allows me to utilize a simple checkbox that the customer can change to allow/disallow a footer link.

    # January 8, 2013 at 11:00 am

    Meta keywords are not as important as they once were.

    As for a link in the footer, I always thought that appeared cheap and unprofessional. I usually would just add a section at the top of their CSS/JS. Or if the project is more of a web industry related thing, perhaps in the about page.

    # January 8, 2013 at 12:38 pm

    It all depends on the project. I generally do it for small-scale projects as it’s become common practice. It’s actually part of the contract I have clients sign. If they *don’t* want it to be a part of a project, that’s okay! I just increase the project cost by a little bit.

    # January 8, 2013 at 12:50 pm

    But isn’t that what your portfolio is for, to display the work you’ve done? And most importantly, why should the client pay you not to advertise on the site they’ve already paid for? Asking is one thing but I don’t believe driving up the price is the right way to go about it if they decline. That’s just my opinion on the topic.

    # January 8, 2013 at 2:27 pm

    i’m with chris on this. +1 for not advertising yourself on a paying client’s website.

    # January 8, 2013 at 2:41 pm

    Because I’m essentially offering a *discount* to include it. They aren’t paying me to *not* do it, they are choosing to remove a discount (I should have mentioned that).

    # January 8, 2013 at 2:44 pm

    Ah, okay. That makes better sense (even though I disagree).

    # January 8, 2013 at 2:48 pm

    Perhaps times have changed, but I’d say it’s still common practice; though I agree that doesn’t necessarily make it ‘right’.

    # January 8, 2013 at 3:33 pm

    Cds/albums list the producer, books list the typesetting/printing house. Nobody finds that producer’s or printing house’s portfolio by magically landing on their website; people learn of them from the cd or book until they build their reputation.

    If you work for an established co./team (or indeed, if you don’t want your name associated with the site), there’s no need for a mention. But if you’re an indie freelancer, startup, small team and it’s a good site, then by all means why wouldn’t you want a mention? We’re talking about the last tiny line at the bottom of the footer, where people are accustomed to finding such info, as @Bonzai noted.

    Future customers are only going to hear of you through word-of-mouth and site footer mentions. When you’re established, there won’t be any need; -heck, by then, sites might _want_ to proudly namecheck your webco as having des/dev’d their site. I don’t see right/wrong or taste/tactless coming into play. Are you going to ask The Pixies or Patti Smith to _not_ put your name in the liner notes as the producer?

    # January 8, 2013 at 3:36 pm

    @jeffc Print is different from web. I think I’m just used to seeing horrible looking footer advertisements from the designer. I do like how Jessica Hische uses a colophon for Erik Marinovich’s site.

    # January 8, 2013 at 3:59 pm

    @chrisburton Agreed, but I was only referring to a “site by xyz” mention, not an actual ad. I think the music producer analogy is apt, though.

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