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Thinking about redoing my logo

  • # July 8, 2012 at 6:48 pm

    I was actually worried about that was well when going with Neutra. Back on my font tests it was kinda between #3 and #5 and that was the major difference.

    I went back and thickened it but split the difference on the symbols. I think I like it slightly thicker but I believe this is a good compromise. The thinner one actually did have the arrow cut out (it wasn’t supposed to round but it was too thin to tell). So this one gives you enough definition to see it real clear.

    Final with Font Change

    # July 8, 2012 at 10:37 pm

    I would agree if the symbol was excluded from the typography. The problem that I have with the concepts is none of them compliment Neutra. The personality of the serif’s seem too strict and serious instead of laid back and friendly. I would try a more illustrative serif with ligatures applied or a slab serif. I liked the previous versions (here) and how you matched the weight of the symbol to the text. Not sure what brought you back to adding more weight in the end.

    Before I forget, there seems to be too much tracking going on in all the text. Especially the 4th version (bottom-right). I have to say this has come along way from your initial version. I spent weeks on my logo until I deleted all my concepts and came up with an entirely new idea within a few hours (my logo using the same typeface).

    # July 9, 2012 at 12:08 am

    Hmm… I think I need to take a break and come back to it – all the ideas are just swirling around in my head :P

    That’s kind of the feeling I thought the type-writer font gave it – a more playful feel, which was what I was going for in my existing logo. That’s the feeling that it gave me anyway when I originally saw it. Am I just weird and it doesn’t give off that impression?

    Here’s the same as the previous version you mentioned but with a similar typewriter font but it’s much less flowery than the old one. I also toyed around with “design + marketing” instead of “design & marketing”. Yet another look!

    # July 9, 2012 at 3:15 am

    When I am stuck doing anything I grab a piece of paper and draw it out. Sometimes I end up using the drawing, vector it, and done. So perhaps try your hand at a hand done ‘design +/& marketing’… Might turn out nice. It is the same idea of contrast I mentioned earlier, but instead of using a serif, you are going humanistic.

    # July 9, 2012 at 3:17 am

    When I am stuck doing anything I grab a piece of paper and draw it out. Sometimes I end up using the drawing, vector it, and done. So perhaps try your hand at a hand done ‘design +/& marketing’… Might turn out nice. It is the same idea of contrast I mentioned earlier, but instead of using a serif, you are going humanistic.

    Edit: Also about the tracking/ kerning – I find myself doing it a lot also, so I did not even think of mentioning it, but does look better condensed a bit.

    # July 9, 2012 at 3:40 am

    Maybe you should. It certainly helped my logo evolve.

    A serif like that can but it has to compliment your main typeface, which it doesn’t. I think that slab serif is a bit too heavy in weight too compared to your main text. Are you totally against not having the symbol or are you open to options? If you go a bit heavier with Neutraface, I’d like to see if Brioche would compliment it. I really love the cupping of the serifs on this typeface.

    # July 9, 2012 at 5:18 pm

    That’s a good suggestion Jeager. I’ll give it a try and see what happens.

    @ChristopherBurton What is your opinion on the using the Futura instead of Neutra? It’s almost the same except has some more weight to it. I took a sample of Brioche to see how it would look with Futura and also tried one called Graduate. I really don’t have that many fonts like this which is a shame. Futura Combo

    I’d really like to keep the symbol if at all possible. I was really hoping to tie it in to a few applications just using the symbol itself.

    # July 10, 2012 at 9:17 pm

    Have you tried searching for fonts on myfonts.com? You might find a few worth purchasing.

    I would go slightly heavier in weight. I don’t think either serifs would work though.

    # July 11, 2012 at 1:44 am

    I like where its going. Futura is my favorite geometric font. I think the bottom one however is a bit to floral, but the top one is pretty good combination because of the french style serifs.

    # July 11, 2012 at 2:23 pm

    I’ll keep poking around seeing if I can find some different and more fitting combinations. I kind of feel like I’m at that point where we’re just splitting hairs until something “clicks” and it really works :) Thanks a ton for all the insight guys. I really appreciate it and it’s come a long way. I’ll do some playing and see where we end up :)

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