I was just looking at [this site (Nike Jumpman)](http://www.nike.com/jumpman23/aj2012/ “this site”) – quite impressive if you ask me! It seems that they make heavy use of the things that HTML5 and CSS3 has to offer (While even including ie7 classes!), but there is one thing I don’t understand.
While scrolling down you can see some parts of the shoe being rotated in 3D. How the hell did they do that? I mean, it’s not a simple CSS 3D transform cube and I don’t believe it’s a 3D render.
Did they take hundreds of photos to create this effect, like a flipbook or what?