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Renaming my business: what about these names?

  • # January 31, 2014 at 7:47 am

    Hi all

    I am renaming my web design and marketing business

    I’d like the new name to reflect some meaning (I’m good and worpress and copywriting)

    The current name is BlueJ Projects – which doesn’t say anything about web design. It’s hard for people to remember correctly, too (most people don’t read the “J”)

    Criteria for the new name – 15-ish char or less before .com – easy to hear and remember correctly – meaningful

    Some feedback I’ve gotten already

    1) Use my name
    – JoanneMasterson.com
    – MastersonWebDesign.com

    2) Don’t use my name
    - WordMasterWebDesign.com
    – WordSmithWebDesign.com

    What do you think of these?

    Your feedback on what sounds good and makes sense is really appreciated.

    # January 31, 2014 at 7:54 am

    I prefer your actual name (JoanneMasterson.com). It appears more personal, inviting and easier to remember than the other options. Of course there are downsides to each on the business end but overall, that is what I prefer.

    # January 31, 2014 at 8:29 am

    I like MastersonWebDesign.com It has a nice ring to it, uses your name which gives the potential customer a feeling of personal service, and tells people what your business is about right off.

    # January 31, 2014 at 10:38 am

    Thank you Chris and Michael! Every little bit of feedback helps.

    # January 31, 2014 at 3:28 pm

    I’m with @chrisburton.

    # February 1, 2014 at 2:10 pm

    What are you intending to do, ultimately? You could of course change your mind down the road. But depending on how you are planning to build your business over time, that should go into your branding decision.

    # February 1, 2014 at 3:22 pm

    +1 to @ChrisBurton. There are PLENTY of industries where it makes sense to have a catchy or creative name. For example, if you were a full-blown creative agency with partners and staff… then have a crazy name.

    If on the other hand you are a one person shop… just do business with your name.

    This has SEVERAL practical benefits. Your social media profiles are automatically linked to your business, making it easier for people to find you. You don’t have to register a DBA or LLC although the latter might make sense for legal/financial reasons.

    I would say use your name.

    # February 4, 2014 at 8:57 am

    Joe, Josh, Traq, Chris, Michael.

    Thanks so much. Good thing my name was available as a URL. Excellent input – much appreciated.

    # February 6, 2014 at 5:10 am

    Your domain name represents a part of your business identity – something customers and business associates can recognize, remember, and positively associate with your services or products. Good decision,luckily you got your domain name, I wish best of luck for all the web development industry professionals.

    dyr
    # February 6, 2014 at 6:11 pm

    I’d have to agree with the other comments here.

    I’d like the new name to reflect some meaning (I’m good and worpress and copywriting)

    I seriously mean nothing by it but I found it humorous that you’re good at WordPress and copywriting but typo’d the word “and” as well as “WordPress.” Fine in this context, damning in another.

    :)

    # February 7, 2014 at 6:15 am

    @Joanne, At least you were able to snag yours. I was quoted $7,000 to purchase chrisburton.com.

    @dyr, Ha!

    # February 7, 2014 at 6:19 am

    @dyr, thank you for this:

    I found it humorous that you’re good at WordPress and copywriting but typo’d the word “and” as well as “WordPress.”

    I am terrible at proofreading.

    # February 7, 2014 at 8:06 am

    I would also assume that ” copywriting” should be two words?

    :)

    # February 7, 2014 at 8:15 am

    $7000! Wow, @chrisburton that reflects well on you.

    Ok, so there are a few famous Chris Burton’s beside you. (But it’s YOUR twitter profile atop the list of chrisburtons)

    That’s a ringing endorsement if ever there was one about the value of your name as a brand, when people like what you do.

    # February 7, 2014 at 10:33 am

    “Adrian.com” has been available from time to time, but it’s in the 30k range.

    Admittedly, it’s available with my last name, but I wouldn’t make anyone try to spell that : )

    Ahh, if only I had been a bigger nerd back in the days when you could get a domain name just by asking for it…

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