I agree. I would simplify. But also get a concept. When I see that logo, I think of the movie Cocktail – it looks like a bar or even worse, a strip club.
So simplifying is a goal, but you want to start with a concept. You can ask these questions:
1. What is CDC web design about?
2. What are the values
3. What are the differentiators – whats different about you
4. How do you want to position yourself/company
Write down the adjectives that pop out of those questions and this will give you a general idea of what to shoot for.
Here’s what you should shoot for:
Your brand should be clear and easy to grasp. Your current logo has too much going on – too many fonts, colours and effects and it is not cohesive. Work on a logo that when you look at, you see it in its entirety in a second. Your should not have to process it. Your eyes should have to dart in all directions to take it in.
To sum it up: adjectives, concept/message, simple, one font, NO effects. Let’s se what you can come up with!
