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How to Choose Fonts Based on a Mood

  • # December 16, 2012 at 2:32 pm

    How does someone go about picking fonts based on an emotion or mood? I’d like a header and body font that put forth an entertaining yet authoritative feel, but it seems like all the font factories out there want you to pick by serifs, stroke width or some other physical description of the font. I can’t seem to find anything where I could type a mood and get back suggestions. Any ideas where that might be possible?

    # December 16, 2012 at 2:38 pm

    How could one possibly select a typeface based on a mood? Each individual could react to it differently. It sounds like a client of yours is seeking this and gave you a poor description of what they want.

    Authoritative sounds professional, so I would probably go with a serif. With “entertaining” mixed into it, I would go with a serif with swashes.

    # December 16, 2012 at 3:30 pm

    I’m a big fan of TypeKit, maybe see if your client can afford a few bucks a month for it and then you can choose from a massive library.

    # December 16, 2012 at 3:53 pm

    u should probably talk to some artist (designer, painter) that knows about shapes and such.
    otherwise [mark boulton](http://www.markboulton.co.uk/) knows his type :)

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