Back about 4 years ago at the agency I was at, we estimated “normal” work at $75/hr. Sometimes new work or uncharted territory was 100. Outsourced dev work rebilled at 150. Although I wasn’t in charge of the books… I expect it’s gone up since then.
I don’t work solo, small partnership, front-end/back-end. We charge between $60-$100/hr. Depending on the company/project.
Define your target market, and get into it! Your prices will change as you gain experience, if you spend too much time worrying about what you should charge, you’ll never get anything done. I’ve been there :)