Can you recommend sites for analyzing website traffic, keywords, demographic data, and consumer search behavior?
I want to start learning more about web analytics and strategy.
Thanks for your time,
Get yourself a Google account.
That or Mint.
what about viewing the stats of your competition?
finding out which sites are most popular with a given demographic?
find out that demographics online behaviors?
Google Analytics for website and Feedburner for RSS analytics. These generally are my first points of call as they are both free and very usable.
I hear Mint is very good but it isn’t free and requires self hosting. Paid hosted options worth a mention are CrazyEgg, Clicky and Woopra.
As for measuring your site against competition you need to look at sites like Alexa, Compete and HitWise.
I hope that’s what you’re looking for :=)
I’m specifically looking to answer the question, "What sites are most popular among women ages 35-55?"
I’ll start diggin around with the sites you mentioned
I have experienced http://www.thewebpole.com it gives more information about the web analysts and you can get information from here.
found this recently:
never tried it though..
Alli, it’ll be difficult to find that kind of specific information. Generally the people that are doing that research aren’t giving away the answers for free.
Alexa has all kinds of stats including which demographics are represented and such.
There are a great number of tools that google offers for free that you can utilize as well… http://www.google.com/insights/search/# and then there is http://www.google.com/trends there is the keyword tool built into adwords, which requires an account, but you don’t have to add a site and won’t cost you anything that way. http://adwords.google.com and lastly, though not for long, there is the search-based keyword tool http://www.google.com/sktool/# Enjoy!
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