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Good sites for web marketing statistics

  • # March 21, 2009 at 12:45 pm

    Hi all,

    Can you recommend sites for analyzing website traffic, keywords, demographic data, and consumer search behavior?

    I want to start learning more about web analytics and strategy.

    Thanks for your time,
    Allison

    # March 21, 2009 at 12:55 pm

    Get yourself a Google account.
    http://www.google.com/analytics/

    # March 21, 2009 at 7:41 pm

    That or Mint.

    # March 22, 2009 at 5:29 pm

    thanks guys,

    what about viewing the stats of your competition?
    finding out which sites are most popular with a given demographic?
    find out that demographics online behaviors?

    # March 23, 2009 at 10:06 am

    Google Analytics for website and Feedburner for RSS analytics. These generally are my first points of call as they are both free and very usable.

    I hear Mint is very good but it isn’t free and requires self hosting. Paid hosted options worth a mention are CrazyEgg, Clicky and Woopra.

    As for measuring your site against competition you need to look at sites like Alexa, Compete and HitWise.

    I hope that’s what you’re looking for :=)

    # March 23, 2009 at 10:16 am

    thanks!

    I’m specifically looking to answer the question, "What sites are most popular among women ages 35-55?"

    I’ll start diggin around with the sites you mentioned

    # January 31, 2011 at 4:55 am

    I have experienced http://www.thewebpole.com it gives more information about the web analysts and you can get information from here.

    # January 31, 2011 at 8:04 am

    found this recently:
    http://w3counter.com/
    never tried it though..

    # January 31, 2011 at 4:13 pm

    Alli, it’ll be difficult to find that kind of specific information. Generally the people that are doing that research aren’t giving away the answers for free.

    # January 31, 2011 at 5:26 pm

    Alexa has all kinds of stats including which demographics are represented and such.

    # January 31, 2011 at 8:40 pm

    There are a great number of tools that google offers for free that you can utilize as well… http://www.google.com/insights/search/# and then there is http://www.google.com/trends there is the keyword tool built into adwords, which requires an account, but you don’t have to add a site and won’t cost you anything that way. http://adwords.google.com and lastly, though not for long, there is the search-based keyword tool http://www.google.com/sktool/# Enjoy!

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