what is the average ad space in pixel dimension that most sites use on their side bar? What is the dimension of a single ad?
The long vertical is usually 120×600. But you could use a number of different sizes.
Maybe seeing the Google Adsense formart will help: https://www.google.com/adsense/static/e … rmats.html
If your looking to use the same style as Chris does on CSS-Tricks, they are 125×125 and sometimes a 260×125
This might help too…
http://www.iab.net/iab_products_and_ind … /1443/1452
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*May or may not contain any actual "CSS" or "Tricks".