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A Rebrand and Website Design

  • # August 5, 2009 at 10:43 pm

    I just re-branded the company i currently work for. My boss wanted a more approachable, friendly image that would target the small business owner. The previous logo was well designed, but I guess it had more of a "corporate" look. So I took a fun approach with the logo. I wanted a bold symbol or shape that would say something about the brand so I connected the name with owls since owls are thought to be wise and smart. I also had one of my co-workers (who is an excellent comic artist) draw up a cute mascot owl for the re-brand as well, which I think will make the brand a little more memorable.

    Here is the url to the site http://www.adsmart360.com/

    The site is still in development, but it is pretty much done. I am having some some trouble with the location of the forms on some of the pages. I had thought of placing the form at the bottom of every page as opposed to on the side because of the changes in the amount of content. I was told to make sure the form is above the fold on every page, but I would think if the user is looking for it they would find it easily at the bottom of the page.

    Anyways I was just wondering what you guys thoughts were on the project.

    # August 6, 2009 at 2:10 pm

    I like it. While I think there might be too much white space, I don’t particularly mind it.

    I’ll try to get a closer look at it later today and see if I can spot some areas that could use improvement.

    # August 7, 2009 at 9:07 pm

    The home nav link’s background image is uneven, like "home" isn’t in the center.

    # August 7, 2009 at 9:56 pm

    Very well designed in my opinion. I think there’s a good amount of whitespace on the page.

    # August 8, 2009 at 5:08 pm

    Thanks for the feed back guys It is much appreciated

    "vincent" wrote:
    The home nav link’s background image is uneven, like "home" isn’t in the center.

    I think I just have the padding set that covers all nav buttons in general not unique to each nav button I will have to do that thanks

    "Matt" wrote:
    Very well designed in my opinion. I think there’s a good amount of whitespace on the page.

    Thanks man

    "TheDoc" wrote:
    I like it. While I think there might be too much white space, I don’t particularly mind it.
    I’ll try to get a closer look at it later today and see if I can spot some areas that could use improvement.

    I hear you some of the pages such as the history pages have a large amount of white space since the side bar on the left has the contact form it leaves a large area of white space to the right. I was thinking of moving the form to the footer on all the pages to eliminate this problem.

    Thanks again for the feedback guys :D

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