it looks like the jquery is animating the opacity, which effects the entire element. i think what you really want is to set the background color using an RGBa value and animate the a (alpha) value.
i could definitely be wrong but i think it's the background he's referring to due to the part where he says "I don't want the text to have the effect."
I have a pulsate effect applied to part of the menu. I don't want the whole menu to fade in and out. I don't want the text to have the effect.
The code that I have so far is this;
$(function(){
$('#menu-item-429.menu-item-type-post_type.menu-item-object-page.menu-item-429').effect("pulsate", { times:2000 }, 3000);
});
Great looking site, by the way! I couldn't have done better!
check this out: http://pioupioum.fr/sandbox/jquery-color/
Okay let's try this.
Set the background of the li element the way you want it. Set the width and height and everything.
Now set the background of the a link to transparent, and have it cover the whole li element.
Now apply your jQuery to the a link.
@dfogge, that's not quite what I perceive the OP wants. I think he's asking to get the text fading in and out, or is the background?
Red