Grow your CSS skills. Land your dream job.

Five Questions with Matthew Kammerer

Published by Chris Coyier

I first heard of Matthew while exploring UX Booth, a darn nice little blog and resource site dealing with user experience by four young folks. Then I heard he joined the team at BuySellAds, a company I take great interest in both because of their success and because it's a wonderful service that I use here on CSS-Tricks. I thought I'd catch up with him for a few questions...

CHRIS: Gecko's eh?  I've often told people starting out on the web that they should combine other interests in their life with web design, so they have project to work on they can be passionate about. Is that what is going on with Gecko Time?

MATTHEW: Gecko Time is my first venture into blogging about a passion I've had for years. When I was in high school I bred geckos on a large scale. I had anywhere from 50 to 150 geckos at any time and sold them for $25 to $800 a piece. When I left for college I sold my collection. I started the largest gecko topsite and have run it since then. I also keep in touch with friends I made over the years in the gecko hobby. I wanted to start a blog on my own and figured I'd try geckos since the vertical is virtually nonexistent. Gecko Time currently writes in depth care articles, how to guides, and interviews people in the gecko world. One thing that really sets us apart is how deep we go in our posts, especially interviews. So far the site has been a hit. It has been a challenge working with an audience who is not used to content being presented in a blog format but we are making progress.


CHRIS: I first heard of you from UX Booth. One of the cool aspects of the site is that there are four of you with different backgrounds and experiences that review sites together. How did that start? Was that the plan from the beginning?

MATTHEW: The UX Panel has a very interesting background! I met Andrew Maier and David Leggett at the Governors Honors Program during the summer of 2006. David was a Techie, or Technology Major. I was a business major, and Andrew was a teacher in the computer science department. GHP is a program that allows rising Sophomores and Juniors in High School the chance to a college experience before finishing high school. Only the top 700 students from Georgia attend. We all became friends and later we were introduced to Andrew's lovely wife, Redd. That is how we all met! The site came as an idea, we all wanted to work on a site together. We enjoyed each others presence, and we think our talents combine make a great team.


CHRIS: Are good design and good usability separate things? In other words, can a site be "well-designed" and have poor usability?

MATTHEW: Defiantly! UX Booth is more about the user experience, which encompasses much more than just usability. Over the past few months I have learned more and more about this topic and hope to write a post sometime soon on the layers of UX. But, back to your question, yes. I think "pretty" websites can still have usability and UX downfalls. Something as simple as a submit button being red, which is commonly considered for cancelations or deleting something. This is only one example. This question in itself would make for a great post I think :). 


CHRIS: I try to do the best I can for usability here on CSS-Tricks, but I'm only one man! Is there anything you think this current design is doing poorly in terms of usability?

MATTHEW: Oh, the pressure is on, huh? :) I really like CSS-Tricks! Links are clearly links and the structure is intuitive. In your contact form I am perplexed by something. First, your format for details about commenting are a bit different than usual but I do not see this as a problem. In addition, your submit button is orange. In your case, since it fits with your color scheme, it seems to work well. Be careful using strong colors for submit buttons that resemble red. Red can be closely related to canceling or deleting which is no good for a call to action button that is made to submit information.


CHRIS: You are the new guy at BuySellAds. Is it really just you and Todd or are there some more folks behind the scenes? How has it been going so far?

MATTHEW: Working for BuySellAds has been an amazing experience! The company is growing rapidly and I am glad to be part of the staff that is making it possible. Outside of myself and Todd we’ve got a couple programmers working directly on the product and another support guy he is bringing up to speed. I know he contracts out for administrative type stuff (server admin, accounting, etc.), but they’re not full-time. I look forward to the growth that is planned for the next year and years to come, Todd is truly an awesome person to work with and I have learned much from flying under him while learning the ropes of the advertising market.


  1. Great interview! Matthew is a great guy! Its always interesting to learn how people got their start in the web and blogging world!

  2. “Be careful using strong colors for submit buttons that resemble red. Red can be closely related to canceling or deleting which is no good for a call to action button that is made to submit information.

    I’d be very curious to any data that can back this up. It seems I mostly see primary CTA buttons in some color and any secondary/cancel actions in gray.

    Also, on if you do an inline search for “Graham”, you’ll jump to a section about “The ultimate submit button” where the submit button is being stroked pretty heavily in red. Granted, the entire button is not red, but the red is pretty prominent and, well, you can’t miss it. Graham is claiming some pretty impressive opt-in rates with a big-ass red bordered submit button.

  3. Sites can be usable, accessible, and pretty. They’re often however, only one or two of those things.

  4. great interview Chris… Matthew rulez!

    I totally agree with the idea of combining other interests with web design. When we have those personal projects it helps keep us fresh when client and in-house work can get frustrating.

    Aaron I

  5. Great interview, thanks!

  6. Les

    But… there’s a giant red call to action button at

    • I think the theory is more aimed at when there are multiple buttons as a part of a form. Like a “help”, “reset”, and “next”. Reset should be red, like “don’t press this unless you are sure” and “next would be “go ahead”. If you swapped that around, and the reset was green, you’d surely have people pressing it and being frustrated.

    • lol, I remember Matthew telling me that was the only thing he hated about the new design before we took it live ;)

      @chris, yeah, I’m pretty sure that’s what he meant…

    • Hey Guys! Thanks so much for featuring me on CSS Tricks! I am sorry, I should have been clearer with my response. Form buttons need to showcase colors that are easily associated with accept and decline or send and delete. It can be applicable to blog comment buttons but more so to other types of forms.

      Thanks again for having me!

  7. Web010

    Address Not Found
    Firefox can’t find the server at

    It seems the website is down.

  8. Ms. T

    Matthew, you think your so cooooollllLLLLLLL

  9. Yay we got an interview. Please keep them coming.

  10. Scott

    Woop woop

    Atlanta, Georgia represent.

  11. Great interview! Matthew seems like a really cool guy and the whole UXBooth team is packing some major mind-power. I had picked up on the fact that he was in on some great projects, so this was very cool to find out how he came to be involved with them.

    Nice interview, Chris! I am really looking forward to meeting you!

  12. Nice interview.
    This is first time that i heard his name but i think it will not be the last one.

    Thanks Chris & Matthew

  13. About a “good design” with poor usability, I would have to disagree: a good design is more than aesthetical. A good design has to encycle every aspect of the project. If a website is a project that requires good usability, as it will be something that will be object of use, it’s good design demands a good usability.

    Having beautiful layout that prejudices usability is still a bad design, unless it’s clear for both designer and final user, that usability, in that particular case, is superfluous.

    But you can’t say a news site has good design unless it leads visitors to what they want to see and what you want them to see.

    Good usability with ugly aesthetics may as well be considered a poor design when it comes to users rejecting to use it.

This comment thread is closed. If you have important information to share, you can always contact me.

*May or may not contain any actual "CSS" or "Tricks".